The conference theme this year focuses on “Technology in a New Normal Perspective” at annual INNOVATION FOR SOCIETY AND BUSINESS (ISB – 2023) conference. Technology has become an increasingly integral part of our lives in recent years, and its importance has only grown during the pandemic. From telecommuting to online shopping to virtual meetings, technological innovations have enabled us to stay connected and productive even when physical interactions are not possible. As the world moves on from the pandemic, technology will continue to play an important role in helping us adapt to a new normal. Technology has been an integral part of the new normal, enabling us to stay connected and productive even in the midst of a pandemic. From telemedicine and remote working to online learning and virtual events, technology has enabled us to find innovative ways to continue living our lives. With the help of AI and machine learning, businesses are able to automate mundane tasks which free up time for more creative work. Technology is also helping businesses remain agile by allowing them to move operations quickly on different platforms. As we enter this new era, it is clear that technology will continue to play a major role in our lives. Innovation for Society and Business is an annual event with both national and international contributions. Multitrack sub themes are designed to enrich the conference diversity and invite contributions from wider research areas. The following key themes (KT) of interest and their sub themes are open for submissions. However, covered in this conference include but are not limited to: